Use contact personalization and filters

Standard fields

Contacts support email, first name, last name, country, purpose, consent source, and verification information.

Custom personalization

Add your own key and value pairs, such as membership_level or event_date. Custom values can be added or changed for one contact or through bulk edit.

Find the correct audience

Use the list selector, email search, consent source, purpose, and verification filters. Campaign personalization presents only the standard fields and custom values that are available for use.

If a recipient has no value for a selected variable, AeroMailer inserts an empty value instead of exposing the placeholder text.