Build a plain-text or HTML campaign
Choose audiences, consent/status filters, senders, and unsubscribe behavior.
Create the draft
- Open Campaigns → New campaign; enter the campaign name and subject.
- Select one or more contact lists.
- Choose Consent and Status filters. Defaults are Consent: All and Status: Subscribe.
- Choose plain text or HTML, select an Email template, and insert standard/custom Variables, Spintax, signature, and attachments.
- Check SMTP rotation selections. A new draft starts with one sender selected, not every account; select more explicitly if needed.
- Set delays in seconds and sender limits. Fresh delivery defaults start at a 10-second minimum; existing saved values are preserved.
- If the master unsubscribe setting is on, choose Unsubscribe for this campaign. New campaigns default off.
- Select Save campaign draft and resolve validation feedback.

Audience eligibility
Consent options are All, Opt-in (including Unknown), and Opt-out. Status options are All, Subscribe, and Unsubscribe. Applicable suppression still excludes delivery. Missing required contact data and archived/deleted contacts are not eligible recipients. Broader filters do not establish permission.
Signatures and AI drafts
Choose the main campaign signature deliberately. Rotation does not swap it; only explicitly enabled campaign recipient-signature rules can override it. Saved drafts retain their signature snapshot. AI Assistant can prepare a campaign draft, but it does not start sending.
Continue to Preview & final campaign review before starting or scheduling.