Manage contact Variables and filters

Define Variables

Choose Manage Variable to add a Variable Label and stable Variable Key. Supported types include Text, Number, Yes/No, Date, Single select, and Multiple select. Set values on individual contacts or through bulk Modify; avoid changing the meaning of an existing key.

Filter and edit

Use search for names and email, then add standard or Variable filters. Columns lets you show optional details. Selecting a contact's status can filter that status. Bulk-select contacts and choose Modify to update fields or add custom values; choose country from the same suggestion list used in normal entry.

Consent is not subscription status

Consent (Unknown, Opt-in, Opt-out) and Status (Subscribe/Unsubscribe) are separate. A recognized STOP reply changes status without changing consent. Suppression is a third independent sending exclusion.

Use personalization chips to insert standard fields and user-created Variable keys into email content.

Use dates in planning and automation

Typed Date Variables support future dates. Use them in Calendar, Occasion Campaigns, and date conditions. The interface language is separate from the contact’s language used for localized templates and replies.