Add contacts and organize campaign audiences
Use standardized contact fields and purpose-based audiences.
Add a contact with or without a list
- Open People → Contact Book and choose Add contact.
- Enter the available contact information. Expand More fields for optional country, language, birthday, and typed Variables.
- Choose an email list only if needed; otherwise save to All contacts. Editing a contact does not require reassigning its lists.
Organize your audiences
Use New list to create an audience for campaigns. Move selected contacts to a list or drag them to a list where available. Reorder contacts using the arrangement controls; display order stays local and does not change Contact Sync identity. Use search, filters, and Columns to control what you see.
Keep sending and consent separate
All contacts can include incomplete records. Fix missing or invalid addresses and confirm consent before campaign use. A contact saved without a list is not automatically part of any campaign audience. See file import and export and Variables and filters.
