Use personalization Variables and Spintax
Insert contact fields, custom keys, and controlled text variations.
Insert standard and custom Variables
Click Personalization · click to insert in campaign creation or Supported variables · click to insert in Email Template. Standard contact fields and user-created Variable keys are inserted at the editor cursor. Examples include {{first_name}} and {{email}}. Define custom keys and typed values in Contacts → Manage Variable.
Missing values render empty, not as unresolved tags. Write text that remains readable without optional values and inspect recipient previews. User-created field labels do not replace the actual Variable Key.

Create a Spintax preset with chips
- Open Content → Spintax and create a named preset.
- Type one option, such as
Hello, and press Enter to add its chip and start the next option. - Add
HiandGreetingsthe same way. You do not need outer braces or visible pipe separators. - Click an existing chip to edit it, use its X to remove it, or clear all deliberately.
- Save the preset; reopen it to review or edit the saved options.
Use the preset or manual syntax
Select a saved preset from a supported campaign/template editor insertion control. The app renders its stored options at send time. Manual Spintax such as {Hello|Hi|Greetings} remains supported; personalization still uses double braces. Preview multiple recipient examples before sending. Variation does not provide consent or justify avoiding provider controls.